Hyperlink diversity involves finding a diverse array of anchor text in back links together with different types of connections, for example “do observe” inbound links (inbound links that transmit connection fairness, aka connection juice, which include PageRank) and “no abide by” hyperlinks (hyperlinks that do not transmit connection equity https://www.seobyaxy.com/blog/which-is-better-seo-or-pay-per-click/