Problems and Aims. A two-three paragraph description of The client's troubles, prior to using your product or service. This segment should also involve the targets or targets The shopper set out to obtain. In this example from IDEO, we see a man standing in a ship. IDEO’s shopper is neither https://hbr-case-study-analysis15053.blogolize.com/the-hbr-case-study-analysis-diaries-68173153