A Sober January Can Increase Your Pub’s Appeal Dry January doesn’t have to mean quiet periods for your pub. With some creativity, this health-conscious trend can help you attract new clients by strengthening your pub’s name as a contemporary and inclusive location. What Does Dry January Mean for Pubs? https://www.trustinns.co.uk/embracing-dry-january-turning-challenges-into-opportunities-for-pubs/